October 21st, Chicago was treated to a rare treat ~ The Art of Patrón. Last, but certainly not least, on Patrón's tour schedule, this event delighted guests in every manner.
This event was designed to showcase the pillars of the Art of Patrón platforms and did not disappoint.
THE ART OF TEQUILA
Guests enjoyed delicious Patrón cocktails and were encouraged to try the Art of Patrón Virtual Reality Experience to see just how our handcrafted tequila is produced. The production team was also on hand from Hacienda Patrón to chat with guests and offer tastings of our artisanal Roca Patrón tequilas.
Guests enjoyed delicious Patrón cocktails and were encouraged to try the Art of Patrón Virtual Reality Experience to see just how our handcrafted tequila is produced. The production team was also on hand from Hacienda Patrón to chat with guests and offer tastings of our artisanal Roca Patrón tequilas.
THE ART OF MIXOLOGY
Talented bartenders were hard at work, creating unique signature Patrón cocktails throughout the evening. In addition, guests were able to visit a spice station to learn about and experience various spices to enhance their cocktails at home.
Talented bartenders were hard at work, creating unique signature Patrón cocktails throughout the evening. In addition, guests were able to visit a spice station to learn about and experience various spices to enhance their cocktails at home.
THE ART OF THE BOTTLE
The iconic Patrón bottle was showcased throughout the venue and attendees had the opportunity to watch artisans create handcrafted designs on Patrón barrels, make bottle art of their own and design a colorful cocktail.
THE ART OF MUSIC
The night was peppered with music from a live DJ, electric violinist Kat V, and a performance by Jarryd James. In addition, iPad stations played video documentaries from Patrón's "Mastering the Craft” series in collaboration with Rolling Stone. The documentaries, which can be viewed on RollingStone.com, feature iconic musicians Sheryl Crow, Diplo, Willie Nelson, The Black Keys, Tegan and Sara, and Gary Clark, Jr.
The night was peppered with music from a live DJ, electric violinist Kat V, and a performance by Jarryd James. In addition, iPad stations played video documentaries from Patrón's "Mastering the Craft” series in collaboration with Rolling Stone. The documentaries, which can be viewed on RollingStone.com, feature iconic musicians Sheryl Crow, Diplo, Willie Nelson, The Black Keys, Tegan and Sara, and Gary Clark, Jr.
THE ART OF CUISINE
The talented Joey Beato of Community Tavern & The Portage created a delicious braised short rib slider with Patrón pickled carrots, crescenza and balsamic that was nothing short of spectacular. Additional delicious included appetizers circulated throughout the evening by attentive wait staff and delicious Garrett's Popcorn that was available in a special section decorated just for attendees who wanted to catch the last game between the Cubs and the NY Mets.
The talented Joey Beato of Community Tavern & The Portage created a delicious braised short rib slider with Patrón pickled carrots, crescenza and balsamic that was nothing short of spectacular. Additional delicious included appetizers circulated throughout the evening by attentive wait staff and delicious Garrett's Popcorn that was available in a special section decorated just for attendees who wanted to catch the last game between the Cubs and the NY Mets.
Overall, Patrón threw one well-crafted event we're willing to label as perfect!
Photo credits: Photos courtesy of Patron for Art of Patron
Additional Photos courtesy of T. Ivy for C-Style Magazine
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